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Can You Guess Which Test Won?

Does color really matter for conversions?

Colored product availability text
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Black and white product availability text
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Difference Between Versions:

Version A – Product availability text highlighted with color
Version B – Product availability text in black and white

Key Performance Indicator (KPI):

Average Order Value (AOV)

Test Goal:

Increase shoe sales and average order value

Traffic Source:

Organic, direct ,search , referral, paid, social, email


Shoe shoppers


Warsaw Sneaker Store: Polish shoe company

This week’s Featured Test is brought to you by:

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