Results: Does Color Really Matter For Conversions?

Colored product availability text

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Black and white product availability text

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Does Color Really Matter For Conversions?

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Difference Between Versions:

Version A – Product availability text highlighted with color
Version B – Product availability text in black and white


Key Performance Indicator (KPI): 


Test Goal:

Increase shoe sales and average order value

 

Traffic Source: 

organic, direct ,search , referral, paid, social, email

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This week’s Featured Test is brought to you by:

Test Run By

Growcode

Test Run On

Growcode

Test Run For

Warsaw Sneaker Store

WINNING VERSION

A

Poll Results - The Best Guesses:

Does Color Really Matter For Conversions?

  • Version A
  • Version B
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Winner: Version A 

Growcode, the eCommerce optimization provider conducted this smart shoe study for their client Warsaw Sneaker Store.

The testing team found it highly beneficial to highlight product availability information with colored text. Doing so increased conversions 19%, compared to the black and white text.

This finding wasn’t the only interesting part of the study. There were three more. To find what they were and how you can apply them to your own site, be sure to attend watch this CRO Chime-In replay (available only to Pro Members).

 

What does this test show about optimal product description formatting?
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Poll Results - The Best Guesses:

Does Color Really Matter For Conversions?

  • Version A
  • Version B
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Test Run By

Growcode

Test Run On

Growcode

Test Run For

Warsaw Sneaker Store