Results: Does Color Really Matter For Conversions?

Colored product availability text

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Black and white product availability text

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Does Color Really Matter For Conversions?

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Difference Between Versions:

Version A – Product availability text highlighted with color
Version B – Product availability text in black and white


Key Performance Indicator (KPI): 


Test Goal:

Increase shoe sales and average order value

 

Traffic Source: 

organic, direct ,search , referral, paid, social, email

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This week’s Featured Test is brought to you by:

Test Run By

Growcode

Test Run On

Growcode

Test Run For

Warsaw Sneaker Store

WINNING VERSION

A

Poll Results - The Best Guesses:

Does Color Really Matter For Conversions?

  • Version A
  • Version B
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Test Details:

Growcode, the eCommerce optimization provider conducted this smart shoe study for their client Warsaw Sneaker Store.


Background:

Looking to optimize the site and generate more eCommerce orders, Growcode conducted an in-depth data-driven analysis which revealed several opportunities to optimize the shoe store’s site.


Hypothesis:

The team created and tested several hypotheses (which are detailed in this CRO Chime-In).

The hypotheses examined in this Featured Test was that information about product availability needed to be highlighted to draw attention. With users noticing limited product availability, they’d be more apt to feel a sense of urgency and would make a purchase.

However, the testing team also considered that highlighting the limited number of available products could have no effect at all, or could potentially diminish conversions.


 

 

 

Poll Results - The Best Guesses:

Does Color Really Matter For Conversions?

  • Version A
  • Version B
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