Does color really matter for conversions?

Can You Guess Which Test Won?

Does color really matter for conversions?

Colored product availability text

Black and white product availability text

Loading ...

Get access to see results

Difference Between Versions:

Version A – Product availability text highlighted with color
Version B – Product availability text in black and white

Key Performance Indicator (KPI):

Average Order Value (AOV)

Test Goal:

Increase shoe sales and average order value

Traffic Source:

Organic, direct ,search , referral, paid, social, email

Audience:

Shoe shoppers

Organization:

Warsaw Sneaker Store: Polish shoe company

Does color really matter for conversions?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

Get free A/B test case studies, and more valuable optimization content, sent to you every other week.

Now, just enter your first name and create a password. Then, you're all set!

Does color really matter for conversions?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

Login

Register

Reset Password

FREE SIGN UP

Get free A/B test case studies, and more valuable optimization content, sent to you every other week.

Now, just enter your first name and create a password. Then, you're all set!

Login

Get money-making A/B tests, ideas and insights to increase conversions

GroupAnnual Plan

IndividualAnnual Plan

IndividualMonthly Plan

Group
Annual Plan

Individual
Annual Plan

Individual
Monthly Plan