Results: Does Color Really Matter For Conversions?

Colored product availability text

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Black and white product availability text

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Does Color Really Matter For Conversions?

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Looks like you’ve already guessed the test. Click here to see the real-life results.

Difference Between Versions:

Version A – Product availability text highlighted with color
Version B – Product availability text in black and white

Key Performance Indicator (KPI): 

Average order value

Test Goal:

Increase shoe sales and average order value

Traffic Source: 

Organic, direct, search, referral, paid, social and email

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This week’s Featured Test is brought to you by:

Test Run By


Test Run On


Test Run For

Warsaw Sneaker Store




Winner: Version A 

Growcode, the eCommerce optimization provider conducted this smart shoe study for their client Warsaw Sneaker Store.

The testing team found it highly beneficial to highlight product availability information with colored text. Doing so increased conversions 19%, compared to the black and white text.

What does this test show about optimal product description formatting?
Click here to find out

This finding wasn’t the only interesting part of the study. There were three more. To find what they were and how you can apply them to your own site, be sure to attend tomorrow’s CRO Chime-In. Register for free here.

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