Difference Between Versions:
Version A – Product availability text highlighted with color
Version B – Product availability text in black and white
Key Performance Indicator (KPI):
Average order value
Increase shoe sales and average order value
Organic, direct, search, referral, paid, social and email
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This week’s Featured Test is brought to you by:
Winner: Version A
The testing team found it highly beneficial to highlight product availability information with colored text. Doing so increased conversions 19%, compared to the black and white text.
What does this test show about optimal product description formatting?
Click here to find out
This finding wasn’t the only interesting part of the study. There were three more. To find what they were and how you can apply them to your own site, be sure to attend tomorrow’s CRO Chime-In. Register for free here.
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