Does video or a static image convert better? - GuessTheTest

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Can You Guess Which Test Won?

Does video or a static image convert better?

Video

version_a-with_video-sm

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Static image

version_b-picture-sm

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Difference Between Versions:

Version A – Video thumbnail; pressing the play button started the video
Version B – Static image

Key Performance Indicator (KPI):

Sales

Test Goal:

Increase video engagement and sales

Traffic Source:

All traffic, mostly new visitors, primarily through Facebook ads, on desktop, tablet and mobile devices

Audience:

Adults shopping for children's books

Organization:

Wonderbly: personalized children's book company

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