Results: Does Where You Place The CTA Really Matter?

Purple CTA button placed below price

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Purple CTA button placed above price

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Does Where You Place The CTA Really Matter?

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Difference Between Versions:

Version A: Purple “Select” Call To Action (CTA) button placed below grey “All costs at a glance” button and price
Version B: 
Purple “Select” CTA button placed above price and grey “All costs at a glance” button


Key Performance Indicator (KPI): 

Clickthrough rate (CTR) and total orders


Test Goal:

Increase the number of people clicking to order

 

Traffic Source: 

All: direct, search, referral, organic, paid, affiliate, email list, and social

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Test Run By

Greenhouse Group

Test Run For

Vodafone

Test Run On

Optimizely

WINNING VERSION

B

Poll Results - The Best Guesses:

Does Where You Place The CTA Really Matter?

  • Version B
  • Version A
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Test Details:

The Dutch digital optimization agency, Greenhouse Group, ran this crafty CTA test for their client, Vodafone, the mobile and telecommunications company.


Background:

Looking to increase phone orders, the testing team started by obtaining data-driven feedback on the page’s visual design, through a predictive algorithm program.

In later analysis, the team saw that the purple primary “Select” Call To Action (CTA) button wasn’t getting a lot of attention. It was largely being ignored.


 

 

Poll Results - The Best Guesses:

Does Where You Place The CTA Really Matter?

  • Version B
  • Version A
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