WINNING VERSION
B
Poll Results - The Best Guesses:
Email or push notifications?
- Version B
- Version A
Loading ...Background & Test Details:
Pushcrew is a push notification platform that lets you send interactive, clickable updates to your subscribers, leading them directly to your website.
Pushing the boundaries, Pushcrew’s testing team ran this notable test for the blog section of their sister site Visual Website Optimizer (VWO), the A/B testing platform. VWO’s blog covers various Conversion Rate Optimization (CRO) and testing topics.
The test goal was to determine if more readers would engage with new blog content when sent updates through email or push notifications.
Hypothesis:
The team suspected sending push notifications would increase reader engagement, since the notification system would facilitate a quicker, easier sign-up process.
Specifically, the testing team expected:
- Clickthrough rates of promoted blog posts would increase through website push notifications, compared to email notifications.
- Subscriber list rates would grow faster using push notifications, than through email sign-up.
Poll Results - The Best Guesses:
Email or push notifications?
- Version B
- Version A
Loading ...
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Which version did you guess? And, why?
I guessed the push notification (version B) has the highest CTR because with browser push notifications you can be much more relevant.
Good point, Mike!