Results: Email or push notifications?

Email or push notifications?

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Difference Between Versions:

Version A – Email update sent to subscribers’ inbox
Version B – Push notification sent to subscribers’ desktop


Key Performance Indicator (KPI): 

Clickthrough rate (CTR) and subscriber list growth rate


Test Goal:

Increase newsletter subscriptions

 

Traffic Source:

Existing email list and push notification subscriber list

 

Audience: 

 

Organization: 

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Test Run By

PushCrew

Test Run For

Visual Website Optimizer (VWO)

Test Run On

HubSpot

WINNING VERSION

B

Poll Results - The Best Guesses:

Email or push notifications?

  • Version B
  • Version A
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Background & Test Details:

Pushcrew is a push notification platform that lets you send interactive, clickable updates to your subscribers, leading them directly to your website.

Pushing the boundaries, Pushcrew’s testing team ran this notable test for the blog section of their sister site Visual Website Optimizer (VWO), the A/B testing platform. VWO’s blog covers various Conversion Rate Optimization (CRO) and testing topics.

The test goal was to determine if more readers would engage with new blog content when sent updates through email or push notifications.


Hypothesis:

The team suspected sending push notifications would increase reader engagement, since the notification system would facilitate a quicker, easier sign-up process.

Specifically, the testing team expected:

  • Clickthrough rates of promoted blog posts would increase through website push notifications, compared to email notifications.
  • Subscriber list rates would grow faster using push notifications, than through email sign-up.

 

Poll Results - The Best Guesses:

Email or push notifications?

  • Version B
  • Version A
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COMMENTS: Tell Us Your Thoughts.

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Mike W
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Mike W

I guessed the push notification (version B) has the highest CTR because with browser push notifications you can be much more relevant.

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