Expanded Or Condensed? Which Format Increased Visitor Engagement?

Can You Guess Which Test Won?

Expanded Or Condensed? Which Format Increased Visitor Engagement?

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Condensed view

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Difference Between Versions:

Version A – Expanded view of product support categories, showing all main sections and sub-categories Version B – Compressed view, showing only the main topics

Key Performance Indicator (KPI):

Increase customer satisfaction scores, reduce customer effort

Test Goal:

Increase the number of visitors using the chat function

Traffic Source:

All traffic sources, but primarily comprised of organic and direct

Expanded Or Condensed? Which Format Increased Visitor Engagement?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

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Expanded Or Condensed? Which Format Increased Visitor Engagement?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

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