Results: Get A Quote. Or Get Pricing? Which Nav Button Worked Better?

Get A Quote. Or Get Pricing? Which Nav Button Worked Better?

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Difference Between Versions:

Version A – Get A Quote
Version B – Get Pricing


Key Performance Indicator (KPI): 

Increase sign-up conversions


Test Goal:

Increase form submissions

 

Traffic Source:

organic, direct, search, referral

 

Audience: 

 

Organization: 

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This week’s Featured Test is brought to you by:

Test Run By

Optimized Marketing

Test Run For

Culligan

Test Run On

Visual Website Optimizer (VWO)

WINNING VERSION

A

Poll Results - The Best Guesses:

Get A Quote. Or Get Pricing? Which Nav Button Worked Better?

  • Version A
  • Version B
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Test Details:

You’re probably familiar with the brand Culligan. They’re a big name in the water treatment industry. Culligan Of New Hampshire is the local outlet offering water treatment parts, services, and repairs to people in the state of New England.

Wanting to know if the button copy “Get A Quote” or “Get Pricing” would increase leads filling out their online submission form, Culligan hired the digital agency, Optimized-Marketing, to test.


Background:

Culligan has run this test before for other outlets across the US and Canada.

Results have varied by region.

In places where customers can only purchase high-end water treatment solutions, and can’t get bottled water, the phrase “Get A Quote” converts better. In markets where people can buy bottled water, “Get Pricing” tends to have more pull.

In the New Hampshire region, bottled water isn’t offered. So, site visitors can only purchase expensive water filtration solutions. But, the price of these systems isn’t shown on the website. Interested leads need to speak with a sales representative to find out more.


 

 

Poll Results - The Best Guesses:

Get A Quote. Or Get Pricing? Which Nav Button Worked Better?

  • Version A
  • Version B
Loading ... Loading ...
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