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Can You Guess Which Test Won?

Get A Quote. Or Get Pricing? Which Nav Button Worked Better?

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Difference Between Versions:

Version A – Get A Quote
Version B – Get Pricing

Key Performance Indicator (KPI):

Increase sign-up conversions

Test Goal:

Increase form submissions

Traffic Source:

Organic, direct, search, referral

Audience:

Local homeowners in the mid- to high-income bracket, residing Southern New Hampshire

Organization:

Culligan - the water treatment and services company

This week’s Featured Test is brought to you by:

Test Run By:

Optimized-Marketing

Test Run For:

Culligan

Test Run On:

Visual Website Optimizer
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