Get A Quote. Or Get Pricing? Which Nav Button Worked Better?

Results: Get A Quote. Or Get Pricing? Which Nav Button Worked Better?

Get A Quote

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GUESS VERSION A

Get Pricing

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GUESS VERSION B

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Difference Between Versions:
Version A – Get A Quote
Version B – Get Pricing
Key Performance Indicator (KPI):
Form submissions
Test Goal:
Increase form submissions
Traffic Source:
Organic, direct, search and referral — Local homeowners in the mid- to high-income bracket, residing Southern New Hampshire

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WINNING VERSION

Results

Winner: Version A

Optimized-Marketing, a data-driven digital agency, ran this convincing copy test for the water treatment copy, Culligan, using Visual Website Optimizer (VWO).

Testing the best nav menu CTA button copy, the team found the phrase “Get A Quote” increased conversions an incredible 104%, compared to the “Get Pricing” phrase.

Results achieved 96% confidence.

Why did the winning wording work so well? And, what takeaways can you apply for your own lead gen?
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Results: Get A Quote. Or Get Pricing? Which Nav Button Worked Better?