Get A Quote? Or Get Pricing? Which copy converted better?

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Can You Guess Which Test Won?

Get A Quote. Or Get Pricing? Which Nav Button Worked Better?

Get A Quote

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Get Pricing

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Get access to see results

Difference Between Versions:

Version A – Get A Quote
Version B – Get Pricing

Key Performance Indicator (KPI):

Increase sign-up conversions

Test Goal:

Increase form submissions

Traffic Source:

Organic, direct, search, referral

Audience:

Local homeowners in the mid- to high-income bracket, residing Southern New Hampshire

Organization:

Culligan - the water treatment and services company

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