Results: Get A Quote. Or Get Pricing? Which Nav Button Worked Better?

Get A Quote. Or Get Pricing? Which Nav Button Worked Better?

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Difference Between Versions:

Version A – Get A Quote
Version B – Get Pricing

Key Performance Indicator (KPI): 

Form submissions

Test Goal:

Increase form submissions

Traffic Source: 

Organic, direct, search and referral — Local homeowners in the mid- to high-income bracket, residing Southern New Hampshire

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This week’s Featured Test is brought to you by:

Test Run By

Optimized Marketing

Test Run For


Test Run On

Visual Website Optimizer (VWO)




Winner: Version A

Optimized-Marketing, a data-driven digital agency, ran this convincing copy test for the water treatment copy, Culligan, using Visual Website Optimizer (VWO).

Testing the best nav menu CTA button copy, the team found the phrase “Get A Quote” increased conversions an incredible 104%, compared to the “Get Pricing” phrase.

Results achieved 96% confidence.

Why did the winning wording work so well? And, what takeaways can you apply for your own lead gen?
Click here to find out

You’ll get an insightful analysis and valuable takeaways you can immediately apply.

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