Results: Get A Quote. Or Get Pricing? Which Nav Button Worked Better?

Get A Quote. Or Get Pricing? Which Nav Button Worked Better?

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Difference Between Versions:

Version A – Get A Quote
Version B – Get Pricing


Key Performance Indicator (KPI): 

Test Goal:

Increase form submissions

Traffic Source: 

organic, direct, search, referral

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This week’s Featured Test is brought to you by:

Test Run By

Optimized Marketing

Test Run For

Culligan

Test Run On

Visual Website Optimizer (VWO)

WINNING VERSION

A

Poll Results - The Best Guesses:

Get A Quote. Or Get Pricing? Which Nav Button Worked Better?

  • Version A
  • Version B
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Winner: Version A

Optimized-Marketing, a data-driven digital agency, ran this convincing copy test for the water treatment copy, Culligan, using Visual Website Optimizer (VWO).

Testing the best nav menu CTA button copy, the team found the phrase “Get A Quote” increased conversions an incredible 104%, compared to the “Get Pricing” phrase.

Results achieved 96% confidence.

You’ll get an insightful analysis and valuable takeaways you can immediately apply.

Note – this helpful Analysis section is typically only available to Pro Members. However, for a limited time, you get a special, free, sneak peak.

Why did the winning wording work so well? And, what takeaways can you apply for your own lead gen?
Unlock Pro Membership Access

Poll Results - The Best Guesses:

Get A Quote. Or Get Pricing? Which Nav Button Worked Better?

  • Version A
  • Version B
Loading ... Loading ...

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

Become a Better Digital Marketer

Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Test Run By

Optimized Marketing

Test Run For

Culligan

Test Run On

Visual Website Optimizer (VWO)