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Can You Guess Which Test Won?

Horizontal or vertical layout on desktop?

Horizontal layout
tesco-version-a-horitzonal-smClick here to enlarge
Vertical layout
tesco-version_b-vertical-sm-tescoClick here to enlarge

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Difference Between Versions:

Version A – Desktop landing page with content laid out in a horizontal, side-by-side view; Call To Action (CTA) button integrated within bottom text section Version B – Similar page, but laid out to vertically feature content; CTA button placed above text, next to picture

Key Performance Indicator (KPI):

Clickthrough rate, Bounce rate, Time spent on page, Average orders per user, Revenue per user

Test Goal:

Determine if page layout impacts conversions

Traffic Source:

Direct, search, referral, organic, paid, affiliate, social, and existing email list

Audience:

Tesco online shoppers

Organization:

Tesco - British grocery store and third-largest retailer in the world, by gross revenue

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

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