Member Login
Can You Guess Which Test Won?

Horizontal or vertical layout on desktop?

Horizontal layout
tesco-version-a-horitzonal-smClick here to enlarge
Vertical layout
tesco-version_b-vertical-sm-tescoClick here to enlarge

Loading ... Loading ...

Difference Between Versions:

Version A – Desktop landing page with content laid out in a horizontal, side-by-side view; Call To Action (CTA) button integrated within bottom text section Version B – Similar page, but laid out to vertically feature content; CTA button placed above text, next to picture

Key Performance Indicator (KPI):

Clickthrough rate, Bounce rate, Time spent on page, Average orders per user, Revenue per user

Test Goal:

Determine if page layout impacts conversions

Traffic Source:

Direct, search, referral, organic, paid, affiliate, social, and existing email list


Tesco online shoppers


Tesco - British grocery store and third-largest retailer in the world, by gross revenue

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram