Results: Is It Better to Feature Company Logos or Pictures of People?

Pictures of people (who work at the company)

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Is It Better to Feature Company Logos or Pictures of People?

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Difference Between Versions:

Version ALogos of companies whose case studies were featured
Version BPictures of people working at the company featured


Key Performance Indicator (KPI): 

Test Goal:

Increase clicks on case studies

Traffic Source: 

All: direct

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Test Run By and For

Optimizely

Test Run On

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WINNING VERSION

A

Poll Results - The Best Guesses:

Is It Better to Feature Company Logos or Pictures of People?

  • Version B
  • Version A
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Optimizely the popular A/B testing and experimentation platform, conducted this interesting image study in-house, on their own site, on their own platform.

Interestingly, they found featuring the company logos strongly lifted conversions, compared to showing pictures of the people working at these companies.

Note – the next section presents actionable takeaways and tangible testing suggestions. It is only available to Pro Members.

What factors led to this surprising result? And, what was the conversion difference?
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Poll Results - The Best Guesses:

Is It Better to Feature Company Logos or Pictures of People?

  • Version B
  • Version A
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Become a Better Digital Marketer

Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Test Run By and For

Optimizely

Test Run On

Optimizely