Results: Is It Better to Feature Company Logos or Pictures of People?

Pictures of people (who work at the company)

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Is It Better to Feature Company Logos or Pictures of People?

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Difference Between Versions:


Key Performance Indicator (KPI): 

Clickthrough rate (CTR)

Test Goal:

Increase clicks on case studies

Traffic Source: 

Primarily desktop users

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Poll Results - The Best Guesses:

Is It Better to Feature Company Logos or Pictures of People?

  • Version B
  • Version A
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