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Can You Guess Which Test Won?

Is It Better to Feature Company Logos or Pictures of People?

Company Logos
Pictures of people (who work at the company)

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Difference Between Versions:

Version A – Logos of companies whose case studies were featured
Version B –Pictures of people working at the company featured

Key Performance Indicator (KPI):

Clickthrough rate (CTR)

Test Goal:

Increase clicks on case studies

Traffic Source:

All

Audience:

Experimenters interested in using Optimizely's testing platform

Organization:

Optimizely: A/B testing platform

This week’s Featured Test is brought to you by:

Test Run By and For:

optimizely-logo

Test Run On:

optimizely-logo
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