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Can You Guess Which Test Won?

Is It Better to Feature Company Logos or Pictures of People?

Pictures of people (who work at the company)
Click here to enlarge

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Difference Between Versions:

Version ALogos of companies whose case studies were featured
Version BPictures of people working at the company featured

Key Performance Indicator (KPI):

Clickthrough rate (CTR)

Test Goal:

Increase clicks on case studies

Traffic Source:

All

Audience:

Experimenters interested in using Optimizely's testing platform

Organization:

Optimizely: A/B testing platform

This week’s Featured Test is brought to you by:

Test Run By and For:

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Test Run On:

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