Living room or master bedroom: which did people most view?

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Can You Guess Which Test Won?

Living room or master bedroom? Which drives more buyer engagement?

Living room area

living_room_and_kitchen_area

Bedroom area

bedroom

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Difference Between Versions:

Version A – Condo's living room and kitchen area
Version B – Condo's master bedroom area

Key Performance Indicator (KPI):

Engagement rates and condo purchases

Test Goal:

Determine if more time spent in a room affected condo purchase rates

Traffic Source:

Walk-in visitors physically looking at the condo showroom

Audience:

Prospects interested in purchasing a condo

Organization:

Spicerhaart Land & New Homes: UK Condo Developer

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