guess_the_test-white-green
Member Login
guess_the_test-white-green
Can You Guess Which Test Won?

Nav menu in ALL CAPS or Title Case?

NAV MENU IN ALL CAPS
culligan_nav-version_a-smClick here to enlarge
Nav Menu In Title Case
culligan_nav-version_b-smClick here to enlarge

Loading ... Loading ...

Difference Between Versions:

Version ANAV MENU IN ALL CAPS; TITLES WRAPPED ON MULTIPLE LINES
Version B Nav Menu In Title Case; Titles Displayed On One Line

Key Performance Indicator (KPI):

Engagement, Contact sign-ups

Test Goal:

Increase engagement and leads

Traffic Source:

All desktop visitors: direct, organic, search, referral, paid, affiliate, social traffic and an existing email list

Audience:

Shoppers interested in purchasing a home water system

Organization:

Culligan: the water treatment and purification provider

This week’s Featured Test is brought to you by:

Test Run By:

Optimized-Marketing

Test Run For:

Culligan

Test Run On:

Visual Website Optimizer
eyechevron-downarrow-circle-upmagnifiercrossmenu-circlecross-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram