Should your navigational menu titles be IN ALL CAPS or Title Case?

Can You Guess Which Test Won?

Nav menu in ALL CAPS or Title Case?

NAV MENU IN ALL CAPS

Nav Menu In Title Case

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Difference Between Versions:

Version A – NAV MENU IN ALL CAPS; TITLES WRAPPED ON MULTIPLE LINES
Version B – Nav Menu In Title Case; Titles Displayed On One Line

Key Performance Indicator (KPI):

Engagement, Contact sign-ups

Test Goal:

Increase engagement and leads

Traffic Source:

All desktop visitors: direct, organic, search, referral, paid, affiliate, social traffic and an existing email list

Audience:

Shoppers interested in purchasing a home water system

Organization:

Culligan: the water treatment and purification provider

Nav menu in ALL CAPS or Title Case?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

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Nav menu in ALL CAPS or Title Case?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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