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Can You Guess Which Test Won?

Product or lifestyle imagery? Which pushed conversions higher?

Product imagery banner ads

Lifestyle imagery banner ads

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Difference Between Versions:

Version A – Banner ad campaign featuring product imagery
Version B – Exact same banner ad campaign but using lifestyle imagery

Key Performance Indicator (KPI):

Clickthrough Rates (CTRs)

Test Goal:

Increase CTRs and product sales

Traffic Source:

Paid traffic through an affiliate display ad network

Audience:

Users from across Europe, including France, Germany, Italy, and Switzerland

Organization:

uWeed - Swiss cannabis retailer

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