Results: Should You Push Your Customers to Leave a Review on Your Website?

No rate review reminder pop-up

Click here to enlarge

With a rate review reminder pop-up

Click here to enlarge

Should You Push Your Customers to Leave a Review on Your Website?

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Difference Between Versions:

Version A –  Without a rate review reminder pop-up.
Version B –With a rate review reminder pop-up.


Key Performance Indicator (KPI): 


Test Goal:

Increase restaurant review ratings

 

Traffic Source: 

organic, direct, search, referral, paid, social, email

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Test Run By and For

Yemeksepeti

Test Run On

Optimizely

WINNING VERSION

B

Poll Results - The Best Guesses:

Should You Push Your Customers to Leave a Review on Your Website?

  • Version B
  • Version A
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Test Details:

Yemeksepeti.com, the Turkish online food delivery company, conducted this tasteful test in-house, on their site.


Background:

Their goal was to encourage to customers to leave restaurant review ratings.

Customer reviews have become a coveted form of social proof that can dramatically impact sales. Some research has found, 90% of consumers read online reviews before visiting a site. And, 88% of consumers trust online reviews as much as personal recommendations. Furthermore, customers are likely to spend 31% more on a business with excellent reviews.

On Yemeksepeti’s original site, customers could rate their orders. But, there was no specific Call To Action (CTA) to do so. And, the process was a bit cumbersome.

Users interested in rating their orders first had to go into the “Previous Orders” tab, then click on the “Rate Review” button. Because the rating option was somewhat buried in the site, rate reviews were limited. The original order page without the rate review reminder highlighted looked like this:

 

Poll Results - The Best Guesses:

Should You Push Your Customers to Leave a Review on Your Website?

  • Version B
  • Version A
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