WINNING VERSION
B
Poll Results - The Best Guesses:
Should You Push Your Customers to Leave a Review on Your Website?
- Version B
- Version A
Loading ...Test Details:
Yemeksepeti.com, the Turkish online food delivery company, conducted this tasteful test in-house, on their site.
Background:
Their goal was to encourage to customers to leave restaurant review ratings.
Customer reviews have become a coveted form of social proof that can dramatically impact sales. Some research has found, 90% of consumers read online reviews before visiting a site. And, 88% of consumers trust online reviews as much as personal recommendations. Furthermore, customers are likely to spend 31% more on a business with excellent reviews.
On Yemeksepeti’s original site, customers could rate their orders. But, there was no specific Call To Action (CTA) to do so. And, the process was a bit cumbersome.
Users interested in rating their orders first had to go into the “Previous Orders” tab, then click on the “Rate Review” button. Because the rating option was somewhat buried in the site, rate reviews were limited. The original order page without the rate review reminder highlighted looked like this:
Poll Results - The Best Guesses:
Should You Push Your Customers to Leave a Review on Your Website?
- Version B
- Version A
Loading ...
Sign-up for the newsletter to get FREE gamified A/B tests and more valuable content delivered to you every other week.
Become a More Successful Digital Marketer
Pro Members get exclusive access to the full library of Archived Tests, helpful resources, plus personally connect with industry experts to get your specific questions answered. Get the Pro Advantage
Other Tests You Might Enjoy
Share Your Thoughts
Test Run By and For
Test Run On
Why do you think the rate review reminder worked best?