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Can You Guess Which Test Won?

Should You Put the Cheapest Option First or Last?

Cheapest option (50Mb) shown first
Click here to enlarge
Cheapest option (50Mb) shown last
Click here to enlarge

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Difference Between Versions:

Version ACheapest option (50Mb) shown first
Version BCheapest option (50Mb) shown last

Key Performance Indicator (KPI):

Internet package sales and checkouts

Test Goal:

Increase sales of the most expensive 500 Mbps Internet option

Traffic Source:

All

Audience:

Prospective customers

Organization:

T-Mobile Thuis - The popular wireless and telecommunications provider

This week’s Featured Test is brought to you by:

Test Run By:

Greenhouse Group

Test Run For:

Test Run On:

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