Should You Put the Cheapest Option First or Last? - GuessTheTest

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Can You Guess Which Test Won?

Should You Put the Cheapest Option First or Last?

Cheapest option (50Mb) shown first

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Cheapest option (50Mb) shown last

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Difference Between Versions:

Version A – Cheapest option (50Mb) shown first
Version B – Cheapest option (50Mb) shown last

Key Performance Indicator (KPI):

Internet package sales and checkouts

Test Goal:

Increase sales of the most expensive 500 Mbps Internet option

Traffic Source:

All

Audience:

Prospective customers

Organization:

T-Mobile Thuis - The popular wireless and telecommunications provider

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