WINNING VERSION
B
Poll Results - The Best Guesses:
Should You Put the Cheapest Option First or Last?
- Version B
- Version A
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Greenhouse Group, a Dutch digital optimization agency, conducted this powerful pricing study for their client, T-Mobile Thuis, a popular phone and Internet provider.
Background:
Like many regions of the world, in the Netherlands, some areas have access to faster Internet speed, beyond a standard DSL connection.
This test was specifically targeted at those Dutch customers who had the option to obtain T-Mobile’s fastest 500 Mbps Internet option.
Pre-research showed only a small group of users were taking advantage of the fastest Internet speed — which provided many benefits, including being able to use multiple devices at the same time, better gaming, faster file downloads, and 4K TV.
As the fastest option, it was also the most expensive, bringing T-Mobile more profit.
Poll Results - The Best Guesses:
Should You Put the Cheapest Option First or Last?
- Version B
- Version A
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