Results: Should You Put the Cheapest Option First or Last?

Cheapest option (50Mb) shown first

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Cheapest option (50Mb) shown last

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Difference Between Versions:


Key Performance Indicator (KPI): 

Overall orders

Test Goal:

Increase sales of the most expensive 500 Mbps Internet option

Traffic Source: 

Mobile only

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Poll Results - The Best Guesses:

Should You Put the Cheapest Option First or Last?

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