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Can You Guess Which Test Won?

Should you use or lose the CTA in a dropdown navigational mega menu?

With CTA in mega menu
staatsloterij-version_a-with_cta-smClick here to enlarge
Without CTA in mega menu
staatsloterij-version_b-without_cta-smClick here to enlarge

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Difference Between Versions:

Version A – Dropdown navigational mega menu with a graphic and Call To Action (CTA)
Version B – Same dropdown navigational mega menu but without the graphic and CTA

Key Performance Indicator (KPI):

Lottery ticket orders, revenue

Test Goal:

Determine if adding a graphic, with a CTA button, in the mega menu impacted purchases

Traffic Source:

All traffic

Audience:

Dutch lottery players

Organization:

Staatsloterij: the Dutch state lottery system

This week’s Featured Test is brought to you by:

Test Run By:

Greenhouse Group

Test Run For:

staatsloterij

Test Run On:

Visual Website Optimizer
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