Results: Should Your Desktop Menu Be Consistent With Your Mobile Menu Format?

Traditional navigational menu

Click here to enlarge

Should Your Desktop Menu Be Consistent With Your Mobile Menu Format?

Loading ... Loading ...

Difference Between Versions:

Version A – Traditional desktop-style navigational menu

Version B –  Typical mobile-style “hamburger” menu


Key Performance Indicator (KPI): 


Test Goal:

Determine the most effective menu format for desktop users

 

Traffic Source: 

organic, direct, search, referral

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

Become a Better Digital Marketer

Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Get Your A/B Test Featured!

Submit your A/B test and see it showcased on the site. You'll get a great case study write-up, your logo prominently featured, linkbacks to your site, and social media promo, giving you with valuable, free brand exposure. Submit Your Study
This week’s Featured Test is brought to you by:

Test Run By and For

Intel

Test Run On

Adobe Target

WINNING VERSION

A

Poll Results - The Best Guesses:

Should Your Desktop Menu Be Consistent With Your Mobile Menu Format?

  • Version A
  • Version B
Loading ... Loading ...

Winner: Version A.

Intel, the multinational computer technology corporation, ran this intelligent navigational menu test to see if the menu style shown would affect conversions for desktop users.

Much to the team’s surprise, they found the menu format made a big difference!

Compared to the mobile icon-based format, the winning, traditional text-based menu format resulted in a 15.8% uplift in menu clicks.

Results achieved 99.9% confidence.

You’ll get an insightful analysis and valuable takeaways you can immediately apply.

Note – this helpful Analysis section is typically only available to Pro Members. However, for a limited time, you get a special, free, sneak peak.

What does this test show us about user preference and navigational expectations?
Unlock Pro Membership Access

Poll Results - The Best Guesses:

Should Your Desktop Menu Be Consistent With Your Mobile Menu Format?

  • Version A
  • Version B
Loading ... Loading ...

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

Become a Better Digital Marketer

Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Test Run By and For

Intel

Test Run On

Adobe Target