Results: Should Your Desktop Menu Be Consistent With Your Mobile Menu Format?

Traditional navigational menu

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Should Your Desktop Menu Be Consistent With Your Mobile Menu Format?

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Difference Between Versions:

Version A Traditional desktop-style navigational menu

Version B –  Typical mobile-style “hamburger” menu


Key Performance Indicator (KPI): 

Menu clicks


Test Goal:

Determine the most effective menu format for desktop users

 

Traffic Source:

organic, direct, search, referral

 

Audience: 

 

Organization: 

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Intel

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WINNING VERSION

A

Poll Results - The Best Guesses:

Should Your Desktop Menu Be Consistent With Your Mobile Menu Format?

  • Version A
  • Version B
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Test Details:

To increase conversions with desktop users, should you make the desktop navigational format consistent with the mobile experience?

That’s the question the multinational computer technology corporation, Intel, set-out to answer in this intelligent nav menu test.


Hypothesis:

The testing team suspected changing the desktop navigation — to make it consistent with the icon-based “hamburger-style” mobile experience — would have no measurable impact on menu clicks.

However, the team figured it’d be best to test this assumption, rather than implement any changes on gut instinct alone.


 

 

Poll Results - The Best Guesses:

Should Your Desktop Menu Be Consistent With Your Mobile Menu Format?

  • Version A
  • Version B
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oh_snap-mobile

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Bryan Trilli
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Did they look further down the funnel or was menu clicks the only metric that mattered?

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