Difference Between Versions:
Version A – Traditional desktop-style navigational menu
Version B – Typical mobile-style “hamburger” menu
Key Performance Indicator (KPI):
Clicks on the menu
Determine the most effective menu format for desktop users
Organic, direct, search and referral — Desktop users
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This week’s Featured Test is brought to you by:
Winner: Version A.
Intel, the multinational computer technology corporation, ran this intelligent navigational menu test to see if the menu style shown would affect conversions for desktop users.
Much to the team’s surprise, they found the menu format made a big difference!
Compared to the mobile icon-based format, the winning, traditional text-based menu format resulted in a 15.8% uplift in menu clicks.
Results achieved 99.9% confidence.
What does this test show us about user preference and navigational expectations?
Click here to find out
You’ll get an insightful analysis and valuable takeaways you can immediately apply.
Note – this helpful Analysis section is typically only available to Pro Members. However, for a limited time, you get a special, free, sneak peak.