Results: Should Your Desktop Menu Be Consistent With Your Mobile Menu Format?

Traditional navigational menu

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Should Your Desktop Menu Be Consistent With Your Mobile Menu Format?

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Difference Between Versions:

Version A – Traditional desktop-style navigational menu

Version B –  Typical mobile-style “hamburger” menu


Key Performance Indicator (KPI): 

Clicks on the menu

Test Goal:

Determine the most effective menu format for desktop users

Traffic Source: 

Organic, direct, search and referral — Desktop users

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This week’s Featured Test is brought to you by:

Test Run By and For

Intel

Test Run On

Adobe Target

WINNING VERSION

A


Results 

Winner: Version A.

Intel, the multinational computer technology corporation, ran this intelligent navigational menu test to see if the menu style shown would affect conversions for desktop users.

Much to the team’s surprise, they found the menu format made a big difference!

Compared to the mobile icon-based format, the winning, traditional text-based menu format resulted in a 15.8% uplift in menu clicks.

Results achieved 99.9% confidence.

What does this test show us about user preference and navigational expectations?
Click here to find out

You’ll get an insightful analysis and valuable takeaways you can immediately apply.

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