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Can You Guess Which Test Won?

Should your price tag include or leave off the zeros?

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Difference Between Versions:

Version AWith zeros after the dollar amount ($19.00)
Version B Without zeros after the dollar amount ($19)

Key Performance Indicator (KPI):

Add to cart clicks, Visits/Orders, Revenue Per Visitor (RPV)

Test Goal:

Increase jewellery sales

Traffic Source:

All: direct, search, referral, organic, paid, affiliate, email list, and social


Online jewellery shoppers


An anonymous jewellery brand

This week’s Featured Test is brought to you by:

Test Run By:

Test Run On:

Visual Website Optimizer
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