Should your price tag include or leave off the zeros? - GuessTheTest

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Can You Guess Which Test Won?

Should your price tag include or leave off the zeros?

With Zeros

blue_acorn-version_a-sm

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Without Zeros

blue_acorn-version_b-sm

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Difference Between Versions:

Version A – With zeros after the dollar amount ($19.00)
Version B – Without zeros after the dollar amount ($19)

Key Performance Indicator (KPI):

Add to cart clicks, Visits/Orders, Revenue Per Visitor (RPV)

Test Goal:

Increase jewellery sales

Traffic Source:

All: direct, search, referral, organic, paid, affiliate, email list, and social

Audience:

Online jewellery shoppers

Organization:

An anonymous jewellery brand

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