Results: Should Your Price Tag Include or Leave Off the Zeros?

Should Your Price Tag Include or Leave Off the Zeros?

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Difference Between Versions:

Version A – With zeros after the dollar amount ($19.00)

Version B – Without zeros after the dollar amount ($19)


Key Performance Indicator (KPI): 

Test Goal:

Increase jewellery sales

Traffic Source: 

All: direct, search, referral, organic, paid, affiliate, email list, and social

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Test Run By

Blue Acorn

Test Run On

Visual Website Optimizer (VWO)

WINNING VERSION

B

Poll Results - The Best Guesses:

Should Your Price Tag Include or Leave Off the Zeros?

  • Version B
  • Version A
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Winner: Version B

Blue Acorn, a digital commerce and UX agency, found removing the zeros from the price tag increased conversions at an incredible rate.

Compared to the version with the added zeros, the winning variant — with the zeros removed — created a:

  • 9.3% increase in Add To Cart clicks
  • 28 lift in Visits/Order
  • 47 gain in Revenue Per Visitor (RPV)

Results achieved 99.9% confidence.

Talk about great bang for your buck!

You’ll get an insightful analysis and valuable takeaways you can apply to your own work.

Note – this helpful Analysis section is typically only available to Pro Members. However, for a limited time, you get a special, free, sneak peak.

 

Why did such a simple change create a huge conversion win?
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Poll Results - The Best Guesses:

Should Your Price Tag Include or Leave Off the Zeros?

  • Version B
  • Version A
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Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Test Run By

Blue Acorn

Test Run On

Visual Website Optimizer (VWO)