Difference Between Versions:
Version A – With zeros after the dollar amount ($19.00)
Version B – Without zeros after the dollar amount ($19)
Key Performance Indicator (KPI):
Add To Cart Clicks, Visits/Order, Revenue Per Visitor (RPV)
Increase jewellery sales
Organic, direct, search, referral, paid, email and affliate
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Winner: Version B
Compared to the version with the added zeros, the winning variant — with the zeros removed — created a:
- 9.3% increase in Add To Cart clicks
- 28 lift in Visits/Order
- 47 gain in Revenue Per Visitor (RPV)
Results achieved 99.9% confidence.
Talk about great bang for your buck!
Why did such a simple change create a huge conversion win?
Click here to find out
You’ll get an insightful analysis and valuable takeaways you can apply to your own work.
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