Should Your Price Tag Include or Leave Off the Zeros?

Results: Should Your Price Tag Include or Leave Off the Zeros?

With Zeros

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GUESS VERSION A

Without Zeros

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GUESS VERSION B

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Difference Between Versions:
Version A – With zeros after the dollar amount ($19.00)
Version B – Without zeros after the dollar amount ($19)
Key Performance Indicator (KPI):
Add To Cart Clicks, Visits/Order, Revenue Per Visitor (RPV)
Test Goal:
Increase jewellery sales
Traffic Source:
Organic, direct, search, referral, paid, email and affliate

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WINNING VERSION

Results

Winner: Version B

Blue Acorn, a digital commerce and UX agency, found removing the zeros from the price tag increased conversions at an incredible rate.

Compared to the version with the added zeros, the winning variant — with the zeros removed — created a:

9.3% increase in Add To Cart clicks
28 lift in Visits/Order
47 gain in Revenue Per Visitor (RPV)

Results achieved 99.9% confidence.

Talk about great bang for your buck!

Why did such a simple change create a huge conversion win?
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Results: Should Your Price Tag Include or Leave Off the Zeros?