Results: Should Your Price Tag Include or Leave Off the Zeros?

Should Your Price Tag Include or Leave Off the Zeros?

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Looks like you’ve already guessed the test. Click here to see the real-life results.

Difference Between Versions:

Version A – With zeros after the dollar amount ($19.00)

Version B – Without zeros after the dollar amount ($19)

Key Performance Indicator (KPI): 

Add To Cart Clicks, Visits/Order, Revenue Per Visitor (RPV)

Test Goal:

Increase jewellery sales

Traffic Source: 

Organic, direct, search, referral, paid, email and affliate

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This week’s Featured Test is brought to you by:

Test Run By

Blue Acorn

Test Run On

Visual Website Optimizer (VWO)




Winner: Version B

Blue Acorn, a digital commerce and UX agency, found removing the zeros from the price tag increased conversions at an incredible rate.

Compared to the version with the added zeros, the winning variant — with the zeros removed — created a:

  • 9.3% increase in Add To Cart clicks
  • 28 lift in Visits/Order
  • 47 gain in Revenue Per Visitor (RPV)

Results achieved 99.9% confidence.

Talk about great bang for your buck!

Why did such a simple change create a huge conversion win?
Click here to find out

You’ll get an insightful analysis and valuable takeaways you can apply to your own work.

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