Results: Should Your Sign-Up Form Be Placed On The Left Or Right?

Free trial download page with the form placed on the left side

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Free trial download page with the form placed on the right side

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Should Your Sign-Up Form Be Placed On The Left Or Right?

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Difference Between Versions:

Version A: Form on LEFT side
Version B: 
Form on RIGHT side


Key Performance Indicator (KPI): 

Form Submission Rate


Test Goal:

Increase the number of people filling out the form to download a free trial

 

Traffic Source: 

Organic, search, or referral traffic on the download trial page

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Test Run By and For

Windward Studios

Test Run On

Marketo

WINNING VERSION

A

Poll Results - The Best Guesses:

Should Your Sign-Up Form Be Placed On The Left Or Right?

  • Version B
  • Version A
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Test Details:

Windward Studios, a reporting software and data solutions company, was looking to find new ways to increase free trial downloads of their software.


Background:

For many years, Windward’s “free trial download” form was on the right side of the page.

It was an inspirational webinar that the team tuned into changed everything! The webinar stressed the importance of testing everything.

Windward’s testing team took to the message to heart.

Although simple, they thought it would be worthwhile testing moving the download form from the right to left side of the page.

 

Poll Results - The Best Guesses:

Should Your Sign-Up Form Be Placed On The Left Or Right?

  • Version B
  • Version A
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