Results: Put filter option on top, or on the side?

Filter option at top, in blue

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Filter option, on left-hand side

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Put filter option on top, or on the side?

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Difference Between Versions:

Version A – Filter option at top, in blue
Version B – Filter option, docked on the left-hand side


Key Performance Indicator (KPI): 

Clickthrough rate (CTR) on the filter button


Test Goal:

Improve the online shopping experience by easily enabling product filtering

 

Traffic Source:

Direct, search, referral, organic, paid, and social – Local Australian audience, mobile only

 

Audience: 

Local Australian shoppers who came to the site on their mobile devices

 

Organization: 

Officeworks - Australia’s largest supplier of office and stationary products

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Test Run By and For

Officeworks

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WINNING VERSION

A

Poll Results - The Best Guesses:

Put filter option on top, or on the side?

  • Version A
  • Version B
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Background & Test Details:

Officeworks is Australia’s largest supplier of office and stationary products, with retail and online stores.

Looking for ways to improve the online shopping experience, Officeworks’ testing team honed in on their site’s search filter functionality.

The site’s filtering option was originally modeled off a competing retailer.

However, customer feedback indicated shoppers were frustrated because there didn’t appear to be anyway to filter product search results.

The filter functionality was, in fact, enabled. But, the filter option was displayed in grey text that said “filter results.” Most customers likely thought the greyed out color meant the filtering functionality was available.

As well, because the filter was placed only at the top of the page, it disappeared when customers scrolled down the page.

The testing team wondered if they could reduce frustration — and increase filter usage — by making the filter functionality more obvious.

They speculated changing the text color, placement, and wording of the filter could help.

 

Poll Results - The Best Guesses:

Put filter option on top, or on the side?

  • Version A
  • Version B
Loading ... Loading ...
oh_snap-mobile

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