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Can You Guess Which Test Won?

Put filter option on top, or on the side?

Filter option at top, in blue
officeworks-version_a-sm
Filter option, on left-hand side
officeworks-version_b-sm

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Difference Between Versions:

Version A – Filter option at top, in blue Version B – Filter option, docked on the left-hand side

Key Performance Indicator (KPI):

Clickthrough rate (CTR) on the filter button

Test Goal:

Improve the online shopping experience by easily enabling product filtering

Traffic Source:

Direct, search, referral, organic, paid, and social – Local Australian audience, mobile only

Audience:

Local Australian shoppers who came to the site on their mobile devices

Organization:

Officeworks - Australia’s largest supplier of office and stationary products

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

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