Version A – Lead generation form without "minimum requirement" qualification banner Version B – Similar lead generation form but with "minimum requirement" qualification banner
Key Performance Indicator (KPI):
Completed forms, lead quality
Test Goal:
Increase the quality and quantity of leads
Traffic Source:
All traffic
Audience:
Prospects interested in obtaining an EB-5 United States Visa
Organization:
American Life: real estate development and management firm
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