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Can You Guess Which Test Won?

The ONE button color rule that rules all

Green "Add" buttons
ese_direct-green-version_a-smClick here to enlarge
Orange "Add" buttons
ese_direct-orange-version_b-smClick here to enlarge

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Difference Between Versions:

Version A –Product page featuring green "Add" buttons
Version B –Exact same product page, but instead with orange "Add" buttons

Key Performance Indicator (KPI):

Number of orders

Test Goal:

Increase the number of customers ordering products

Traffic Source:

All traffic sources, mostly arriving through organic search


Shoppers looking for industrial supplies


Extra Space Storage: self-storage provider

This week’s Featured Test is brought to you by:

Test Run By and For:


Test Run On:

Visual Website Optimizer
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