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Can You Guess Which Test Won?

Which COVID notification button copy went viral?

"Yes, I want coronavirus" button
covid-version_a-smClick here to enlarge
"Yes, I want COVID updates" button
Click here to enlarge

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Difference Between Versions:

Version APush notification with button copy saying, "Yes, I want coronavirus"
Version B Push notification with button copy saying, "Yes, I want COVID updates"

Key Performance Indicator (KPI):

Newspaper sign-ups

Test Goal:

Increase newspaper sign-ups and subscriptions

Traffic Source:

All visitors

Audience:

Readers interested in following the latest COVID news

Organization:

The Seattle Times: U.S. newspaper publication

This week’s Featured Test is brought to you by:

Test Run By and For:

seattle-times-logo

Test Run On:

norton_antivirus
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