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Can You Guess Which Test Won?

Time or money? Which offer converts better?

CTA button copy: 241 extra minutes
phone_india-version_a-smClick here to enlarge
CTA button copy: $3 bonus
phone_india-version_b-smClick here to enlarge

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Difference Between Versions:

Version A – Email campaign enticing callers to purchase phone credit with an orange button offering “241 extra minutes” free
Version B – Exact same email campaign, but instead the CTA button offer was for a free “$3 bonus”

Key Performance Indicator (KPI):

Clickthrough rate (CTR)

Test Goal:

Increase calling card credit purchases

Traffic Source:

Existing email list of subscribers to services; test was conducted on all subscribers who opened the email


Users interested in purchasing calling cards to phone family, friends, and loved ones in India

Organization: Calling and phone card company

This week’s Featured Test is brought to you by:

Test Run By and For:


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