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Can You Guess Which Test Won?

Which converts better: a tab or integrated map view?

Two-tab format
Click here to enlarge
Integrated map view
version_b-integrated-smClick here to enlarge

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Difference Between Versions:

Version A – Mobile site showing search results of nearest storage facilities delineated through two top tabs: “List View” and “Map View”
Version B – Same search results page but with the layout changed; the tabs were removed and the map view was integrated into search listings

Key Performance Indicator (KPI):

Storage locker reservations and move-in rates

Test Goal:

Increase the number of storage shoppers reserving and moving their belongings into a storage locker

Traffic Source:

All mobile visitors from direct, search, organic, paid, and referral traffic


Mobile users searching for storage facilities


Extra Space Storage: self-storage provider

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