Results: Does a 1 pt. Change in Font Size Really Make a Difference?

Does a 1 pt. Change in Font Size Really Make a Difference?

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Looks like you’ve already guessed the test. Click here to see the real-life results.

Difference Between Versions:

Version A – Blog post text with 12 pixel font (9-point typeface)
Version B – Blog post text with 13 pixel font (10-point typeface)


Key Performance Indicator (KPI): 

Engagement - measured by article views

Test Goal:

Increase number of articles viewed

Traffic Source: 

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This week’s Featured Test is brought to you by:

Test Run By and For

Impact M

Test Run On

Visual Website Optimizer (VWO)

WINNING VERSION

A


Results 

Winner: Version A — with the smaller 12-pixel (9-point) font, was the big winner.

Decreasing the font size by one pixel increased engagement by double-digits!

Click here to learn why a small change in font size made a big difference and how you can apply the findings to optimize your content engagement.

 

Click here to learn why a small change in font size made a big difference and how you can apply the findings to optimize your content engagement.
Click here to find out

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