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Can You Guess Which Test Won?

What's most valuable when it comes to selling value?

Book a free quote
british_gas-version_a-smClick here to enlarge

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Difference Between Versions:

Version A – Homepage design with hero banner stating "Get £400 off"
Version B – Homepage design with hero banner stating "Book a free quote"

Key Performance Indicator (KPI):

Online bookings

Test Goal:

Increase number of users booking an appointment online

Traffic Source:

All traffic

Audience:

Shoppers interested in getting a quote for a new boiler

Organization:

British Gas: UK's largest energy supplier

This week’s Featured Test is brought to you by:

Test Run By:

eyequant-logo

Test Run For:

British_Gas_logo

Test Run On:

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