What’s the best converting hero image?

Can You Guess Which Test Won?

What’s the best converting hero image?

City skyline

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Difference Between Versions:

Version A: Hero image featuring a picture of Calgary’s skyline Version B: Hero image featuring a picture of Culligan’s target market - a woman in her 30's with a family and a nice home

Key Performance Indicator (KPI):

Form inquiries

Test Goal:

Increase the number of web visitors inquiring about Culligan of Calgary’s water services and pricing

Traffic Source:

Direct, search, referral, organic

What’s the best converting hero image?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

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What’s the best converting hero image?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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