Version A: Hero image featuring a picture of Calgary’s skyline Version B: Hero image featuring a picture of Culligan’s target market - a woman in her 30's with a family and a nice home
Key Performance Indicator (KPI):
Form inquiries
Test Goal:
Increase the number of web visitors inquiring about Culligan of Calgary’s water services and pricing
Traffic Source:
Direct, search, referral, organic
Audience:
Organization:
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