Results: What’s the best way to phrase your sign-up form?

Sorry, there are no polls available at the moment.

Difference Between Versions:

Version AQuestion-led copy: “Do you trade shares? Take your portfolio to the next level with our free three-part guide.”
Version BInstruction-led copy: “Enter your name and email address to get our free three-part guide.”


Key Performance Indicator (KPI): 

Test Goal:

Increase subscriptions

Traffic Source: 

organic, direct, search, referral, paid, social, email

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

Become a Better Digital Marketer

Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Get Your A/B Test Featured!

Submit your A/B test and see it showcased on the site. You'll get a great case study write-up, your logo prominently featured, linkbacks to your site, and social media promo, giving you with valuable, free brand exposure. Submit Your Study
This week’s Featured Test is brought to you by:

Test Run By and For

IG

Test Run On

Adobe Target

WINNING VERSION

B

Poll Results - The Best Guesses:

Sorry, there are no polls available at the moment.

Winner: Version B — the copy asking users to enter their name and email address was the strong winner, increasing sign-ups by double-digits.

But, that’s not all. Three versions were actually tested. And, there was an enormous difference between them!

Note – the next section presents a helpful Analysis that is only available to Pro Members.

What were the differences, and why did the instruction-led copy win?
Unlock Pro Membership Access

Poll Results - The Best Guesses:

Sorry, there are no polls available at the moment.

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

Become a Better Digital Marketer

Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Test Run By and For

IG

Test Run On

Adobe Target