Difference Between Versions:
Version A – Question-led copy: “Do you trade shares? Take your portfolio to the next level with our free three-part guide.”
Version B – Instruction-led copy: “Enter your name and email address to get our free three-part guide.”
Key Performance Indicator (KPI):
organic, direct, search, referral, paid, social, email
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Winner: Version B — the copy asking users to enter their name and email address was the strong winner, increasing sign-ups by double-digits.
But, that’s not all. Three versions were actually tested. And, there was an enormous difference between them!
Note – the next section presents a helpful Analysis that is only available to Pro Members.
What were the differences, and why did the instruction-led copy win?
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