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Can You Guess Which Test Won?

What's the optimal CTA number?

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Difference Between Versions:

Version A – One-button CTA: "Shop Bath and Shower"
Version B – Three-button CTA: "Body Scrubs," "Shower Oils," "Gift Sets"

Key Performance Indicator (KPI):

Clickthrough Rate (CTR) and Revenue Per Session

Test Goal:

Increase CTR to the product page, and lift revenue

Traffic Source:

All except referral traffic

Audience:

Primarily women, aged 20-50

Organization:

Sabon NYC: Luxury bath and body products retailer

This week’s Featured Test is brought to you by:

Test Run By:

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Test Run For:

Test Run On:

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