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Can You Guess Which Test Won?

What's the optimal search box format?

Microcopy outlining search options
conversion_advocates-microcopy-version_a-lgClick here to enlarge
Microcopy prompting search
Click here to enlarge

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Difference Between Versions:

Version A Search box with microcopy prompting users to search by options available
Version B Exact same search box but with microcopy only prompting users to search

Key Performance Indicator (KPI):

Product purchases as measured by transactions

Test Goal:

Increase the number of visitors using search to find and purchase products of interest

Traffic Source:

All traffic


Procurement managers for health and dental institutions


Anonymous health and dental product retailer

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