guess_the_test-white-green
guess_the_test-white-green
Menu
Free Sign up
Member Login
Can You Guess Which Test Won?

What's the optimal search box format?

Microcopy outlining search options
conversion_advocates-microcopy-version_a-lgClick here to enlarge
Microcopy prompting search
Click here to enlarge

Loading ... Loading ...

Difference Between Versions:

Version A Search box with microcopy prompting users to search by options available
Version B Exact same search box but with microcopy only prompting users to search

Key Performance Indicator (KPI):

Product purchases as measured by transactions

Test Goal:

Increase the number of visitors using search to find and purchase products of interest

Traffic Source:

All traffic

Audience:

Procurement managers for health and dental institutions

Organization:

Anonymous health and dental product retailer

This week’s Featured Test is brought to you by:

Test Run By:

Test Run On:

ab_tasty_logo
magnifiercrossmenu-circlecross-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram