Which search prompt strategy works best?

Can You Guess Which Test Won?

What's the optimal search box format?

Microcopy outlining search options

conversion_advocates-microcopy-version_a-lg

Click here to enlarge

Microcopy prompting search

conversion_advocates-search_box_microcopy-version_b-lg

Click here to enlarge

Get access to see results

Difference Between Versions:

Version A – Search box with microcopy prompting users to search by options available
Version B – Exact same search box but with microcopy only prompting users to search

Key Performance Indicator (KPI):

Product purchases as measured by transactions

Test Goal:

Increase the number of visitors using search to find and purchase products of interest

Traffic Source:

All traffic

Audience:

Procurement managers for health and dental institutions

Organization:

Anonymous health and dental product retailer

What's the optimal search box format?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run On:

Get free A/B test case studies, and more valuable optimization content, sent to you every other week.

Now, just enter your first name and create a password. Then, you're all set!

What's the optimal search box format?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run On:

Login

Register

Reset Password

FREE SIGN UP

Get free A/B test case studies, and more valuable optimization content, sent to you every other week.

Now, just enter your first name and create a password. Then, you're all set!

Login

Get money-making A/B tests, ideas and insights to increase conversions

GroupAnnual Plan

IndividualAnnual Plan

IndividualMonthly Plan

Group
Annual Plan

Individual
Annual Plan

Individual
Monthly Plan