Difference Between Versions:
Version A – Email creative, sent at 8 a.m. Pacific Standard Time (PST)
Version B – Exact same email creative, but instead sent at 6 p.m. PST
Key Performance Indicator (KPI):
Average order value
Increase the number of readers opening the email and purchasing auto part products
Existing subscriber email list
Car enthusiasts - both vehicle owners and mechanic shop owners
Auto Parts Warehouse - online auto parts and accessories store
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This week’s Featured Test is brought to you by:
Poll Results - The Best Guesses:
Ultimately, 8 a.m. was the winning time, but not across the board. . .
Read on to learn more about the effect of audience segmentation and email timing.
Test Details & Background:
The test goal was to determine the best day and time to send a promotional email to Auto Parts Warehouse subscribers – a large group of car enthusiasts and auto mechanics.
The testing team suspected email send time would impact conversions, but wasn’t sure when would work best. So, decided to test.