Results: Where’s best to place the “As Featured In” section?

Logos prominently placed on the homepage

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Logos placed much lower down on the homepage

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Which Font Won For Increasing Email Conversions?

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Difference Between Versions:

Version A – Logos prominently placed on the homepage
Version B – Logos placed much lower down on the homepage


Key Performance Indicator (KPI): 

Revenue Per Visitor (RPV)


Test Goal:

Increase online sales

 

Traffic Source:

All: Organic, direct, search, referral, paid, social, and existing email list – on all devices

 

Audience: 

 

Organization: 

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This week’s Featured Test is brought to you by:

Test Run By

Fuel Made

Test Run For

Luxy Hair

Test Run On

Visual Website Optimizer (VWO)

WINNING VERSION

A

Poll Results - The Best Guesses:

Which Font Won For Increasing Email Conversions?

  • Version A
  • Version B
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Test Details & Background:

Luxy Hair, a high-quality hair extensions e-tailer, worked with Fuel Made, a Shopify web design and development agency, to conduct this leading logo placement test.

The testing team wondered if they increase product sales by prominently placing the “As Seen and Featured In” logos high up on the homepage, near the hero image.

On the original site, the logos were on the homepage, but users had to scroll quite far down, nearly to the bottom of the page, to see them.


Hypothesis:

The team speculated bringing the logos up top — prominently placing them near the hero image — would establish immediate trust and credibility. As a result, shoppers would feel more confident about the product, and would be more likely to proceed with making a purchase.

However, the team also acknowledged this prominent placement could create the opposite effect. Placing publicity logos so upfront could come across as pushy, or inauthentic. And, could potentially distract visitors, wasting valuable screen real estate. This worry could hold especially true on small mobile devices, where every pixel is at a premium.

So, the team decided to test which placement worked best.


 

Poll Results - The Best Guesses:

Which Font Won For Increasing Email Conversions?

  • Version A
  • Version B
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Jan

“A” to add Trust to page. p.s. models should be looking at a button with round corners also – smile

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