How should you frame your message for engagement?

🎉Be Part of the Best in Test Awards! 🎉 Find out more

🏆 Best in Test Awards 2026 🏆 | Win prizes for your experiments | June 10 · 11 AM ET | Register and enter your tests today | More info

Account

Can You Guess Which Test Won?

Which ad headline won? Technical or specific?

Technical ad copy

Practical ad copy

Get access to see results

Difference Between Versions:

Version A – Ad copy focused primarily on the vehicle category and technical positioning. Subhead line: "The fully electric SUV"
Version B – Sub-headline reframed range using a tangible real-world destination stating, "From Amsterdam to Paris on a single charge"

Key Performance Indicator (KPI):

Clickthrough Rate (CTR) and qualified visits (Qvisits)

Test Goal:

Increase the number of users clicking from the ad into the landing page

Traffic Source:

Social and display traffic

Audience:

Dutch users shown targeted social and display ads

Organization:

Volkswagen: Popular car brand

This week’s Featured Test is brought to you by:

No items found

Special Offer