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Can You Guess Which Test Won?

Which AI-generated subject line converted best?

The Virgin Holiday Sale - hot offers. . . cool prices!
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Where shall we go today? Just for you
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Difference Between Versions:

Version A – Email subject line stated: The Virgin Holiday Sale - hot offers. . . cool prices!
Version B – Email subject line read: Where shall we go today? Just for you

Key Performance Indicator (KPI):

Email open rates

Test Goal:

Increase the number of users clicking to open the email

Traffic Source:

Existing email list

Audience:

Email subscribers interested in travel deals

Organization:

Virgin Holidays: online travel site

This week’s Featured Test is brought to you by:

Test Run By:

phrasee_logo

Test Run For:

virgin_holidays-logo

Test Run On:

zeta_logo
eyechevron-downtwitterfacebookarrow-circle-upenvelopelinkedinxingpaper-planepinterest-pwhatsappcommentingcrossmenu-circlecross-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram