guess_the_test-white-green
Member Login
Member
Login
guess_the_test-white-green
Result: Which AI-generated headline won?
Shorter sub-headline copy

WINNING VERSION

B


Test Details:

LottieFiles is a design and development tool that provides everything needed to create, edit, display, and share Lottie animations.

A Lottie is an open-source animation file format. These small animated files work on any device and can scale up or down without pixelating.

ABTesting.ai, an AI-powered A/B testing platform, ran this intelligent copy test for their client, LottieFiles.

An interesting aspect of ABtesting.ai's tool is it uses an "evolutionary algorithm" to learn from and optimize upon previous test results.

When a winning version emerges, a new experiment automatically starts. Ensuring continuous optimization, the control incorporates the winning elements from the previous study.

And new variants are automatically generated based on learnings derived from previous traffic and user behavior trends.

Background:

This test was the second in an on-going series.

In the initial experiment, different design and copy elements were automatically generated and tested within ABtesting.ai's proprietary platform.

With this experiment, the goal was to determine which AI-created copy combination would increase clicks on the main Call To Action (CTA) button, prompting users to "Get started for free" with the LottieFiles tool.

A total of 5 versions were tested: the control, plus 4 new AI-generated variants.

Oh, snap! Only Pro Members Have Full Access To This Test

Unlock Access. Sign up to become a Pro Member. Get complete access to this helpful content, plus so much more.

paywall_robot

Would you like to see your personal test results? 

Become a Pro Member

Poll Results - The Best Guesses:

Which AI-generated copy won?

  • A (58%, 300 Votes)
  • B (42%, 218 Votes)

Total Voters: 518

Vote

Loading ... Loading ...
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Other Tests You Might Enjoy

View All Tests

This week’s Featured Test is brought to you by:

Test Run By:

ABtesting-logo

Test Run For:

lottiefiles-logo

Test Run On:

ABtesting-logo
About the Author
Deborah O’Malley, M.Sc.
deborah_omalley-headshot-1-776x776 Deborah is a Google Analytics certified digital marketer with a master's of science (M.Sc.) degree specialized in eye tracking technology. She founded GuessTheTest to connect digital marketers interested in Conversion Rate Optimization (CRO) and A/B testing with helpful resources and fun, gamified A/B tests that inspire and validate testing ideas.
eyechevron-downtwitterfacebookarrow-circle-upenvelopelinkedinsmile-oxingpaper-planepinterest-pwhatsappcommentingcrossmenu-circlecross-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram