Results: Which App CTA Button Converted Best?

"Book Appointment" button

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"Book" button with appointment times

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Which App CTA Button Converted Best?

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Difference Between Versions:

Version A: Large, “Book Appointment” button
Version B: 
Small “Book” button, followed by available appointment times


Key Performance Indicator (KPI): 

Completed bookings


Test Goal:

Increase the number of people using the app to book an appointment

 

Traffic Source: 

Organic and search

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Test Run By and For

HealthEngine

Test Run On

Adobe Target

WINNING VERSION

A

Poll Results - The Best Guesses:

Which App CTA Button Converted Best?

  • Version B
  • Version A
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Test Details:

HealthEngine is Australia’s largest online health market place. It enables users to book an appointment with a doctor, dentist, chiropractor, or other health practitioner directly, online.

As part of an on-going study, the HealthEngine testing team conducted this healthy button test, in-house, for their health services app.


Background:

Wanting to increase the number of users booking appointments through the app, the testing team examined the Call To Action (CTA) button.

With the original layout (Version B)– which featured a small “Book” button, followed by a series of time slots — it appeared users weren’t aware they could scroll to see more available appointment times.


 

 

Poll Results - The Best Guesses:

Which App CTA Button Converted Best?

  • Version B
  • Version A
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