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Can You Guess Which Test Won?

Which App CTA Button Converted Best?

"Book Appointment" button
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"Book" button with appointment times
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Difference Between Versions:

Version A: Large, "Book Appointment" button Version B: Small "Book" button, followed by available appointment times

Key Performance Indicator (KPI):

Completed bookings

Test Goal:

Increase the number of people using the app to book an appointment

Traffic Source:

Organic and search

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

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