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Result: Which App CTA Button Converted Best?
"Book Appointment" button

WINNING VERSION

A

Test Details:

HealthEngine is Australia’s largest online health market place. It enables users to book an appointment with a doctor, dentist, chiropractor, or other health practitioner directly, online.

As part of an on-going study, the HealthEngine testing team conducted this healthy button test, in-house, for their health services app.


Background:

Wanting to increase the number of users booking appointments through the app, the testing team examined the Call To Action (CTA) button.

With the original layout (Version B)– which featured a small “Book” button, followed by a series of time slots — it appeared users weren’t aware they could scroll to see more available appointment times.

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Poll Results - The Best Guesses:

Which App CTA Button Converted Best?

  • Version B (60%, 234 Votes)
  • Version A (40%, 155 Votes)

Total Voters: 389

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Meet the GuessTheTest Founder
Deborah O'Malley, MS.sc.
deborah_omalley-headshot-1-776x776 Deborah is a Google Analytics certified digital marketer with a master's of science (M.Sc.) degree specialized in eye tracking technology. She founded GuessTheTest to connect digital marketers interested in Conversion Rate Optimization (CRO) and A/B testing with helpful resources and fun, gamified A/B tests that inspire and validate testing ideas.
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