Results: Which App Thumbnail Image Drove Downloads?

Which App Thumbnail Image Drove Downloads?

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Looks like you’ve already guessed the test. Click here to see the real-life results.

Difference Between Versions:

Version A – Woman taking a selfie
Version B – Featuring Darby brand


Key Performance Indicator (KPI): 

App downloads

Test Goal:

Increase app downloads

Traffic Source: 

Paid — Primarily U.S. visitors from Facebook ads brought to the app page through a message that stated “Best DIY apps”

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This week’s Featured Test is brought to you by:

Test Run By

SplitMetrics

Test Run For

Darby Smart

Test Run On

SplitMetrics

WINNING VERSION

B


Results 

Winner: Version B

SplitMetrics, an app optimization agency, ran this appealing test for their client Darby Smart, a Do-It-Yourself (DIY) fashion and designer site.

Testing which app thumbnail image converted best, the team found promoting the Darby brand was by far the best approach.

Compared to the thumbnail image featuring the woman, the winning branded logo image increased app downloads an incredible 233.3%.

Results achieved 99% confidence.

Why did this image work so well? And, what do these results show about choosing the right thumbnail image?
Click here to find out

You’ll get an insightful analysis and valuable takeaways you can immediately apply.

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