Results: Which App Thumbnail Image Drove Downloads?

Which App Thumbnail Image Drove Downloads?

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Difference Between Versions:

Version A – Woman taking a selfie
Version B – Featuring Darby brand


Key Performance Indicator (KPI): 


Test Goal:

Increase app downloads

 

Traffic Source:

paid

 

Audience: 

 

Organization: 

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Test Run By

SplitMetrics

Test Run For

Darby Smart

Test Run On

SplitMetrics

WINNING VERSION

B

Poll Results - The Best Guesses:

Which App Thumbnail Image Drove Downloads?

  • Version A
  • Version B
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Test Details:

Darby Smart is an online platform that connects Do-It-Yourself (DIY) fashion and home designers with consumers.

Wanting to increase the number of users downloading the Darby Smart app, SplitMetrics, an app optimization agency was brought in to help.


Background:

As an experienced app testing and development firm, SplitMetrics knew the right app thumbnail image could heavily influence conversions.

For Darby Smart, the testing team wondered if featuring a thumbnail image of the brand’s logo, or a picture of a person, would convert best on Darby’s app download page.


Hypothesis:

The testing team suspected the Darby text thumbnail would convert best because the audience would recognize the brand, making it more contextually relevant to the product.

In contrast, the team figured the image of the person would appear generic and less meaningful.

However, recognizing that eye tracking research shows pictures of people’s faces tend to grab the most attention, the team figured it’d be best to test.


 

 

Poll Results - The Best Guesses:

Which App Thumbnail Image Drove Downloads?

  • Version A
  • Version B
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