Difference Between Versions:
Version A – Woman taking a selfie
Version B – Featuring Darby brand
Key Performance Indicator (KPI):
Increase app downloads
Paid — Primarily U.S. visitors from Facebook ads brought to the app page through a message that stated “Best DIY apps”
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This week’s Featured Test is brought to you by:
Winner: Version B
Testing which app thumbnail image converted best, the team found promoting the Darby brand was by far the best approach.
Compared to the thumbnail image featuring the woman, the winning branded logo image increased app downloads an incredible 233.3%.
Results achieved 99% confidence.
Why did this image work so well? And, what do these results show about choosing the right thumbnail image?
Click here to find out
You’ll get an insightful analysis and valuable takeaways you can immediately apply.
Note – this helpful Analysis section is typically only available to Pro Members. However, for a limited time, you get a special, free, sneak peak.