Results: Which App Thumbnail Image Drove Downloads?

Which App Thumbnail Image Drove Downloads?

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Difference Between Versions:

Version A – Woman taking a selfie
Version B – Featuring Darby brand


Key Performance Indicator (KPI): 


Test Goal:

Increase app downloads

 

Traffic Source: 

paid

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This week’s Featured Test is brought to you by:

Test Run By

SplitMetrics

Test Run For

Darby Smart

Test Run On

SplitMetrics

WINNING VERSION

B

Poll Results - The Best Guesses:

Which App Thumbnail Image Drove Downloads?

  • Version A
  • Version B
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Winner: Version B

SplitMetrics, an app optimization agency, ran this appealing test for their client Darby Smart, a Do-It-Yourself (DIY) fashion and designer site.

Testing which app thumbnail image converted best, the team found promoting the Darby brand was by far the best approach.

Compared to the thumbnail image featuring the woman, the winning branded logo image increased app downloads an incredible 233.3%.

Results achieved 99% confidence.

You’ll get an insightful analysis and valuable takeaways you can immediately apply.

Note – this helpful Analysis section is typically only available to Pro Members. However, for a limited time, you get a special, free, sneak peak.

Why did this image work so well? And, what do these results show about choosing the right thumbnail image?
Unlock Pro Membership Access

Poll Results - The Best Guesses:

Which App Thumbnail Image Drove Downloads?

  • Version A
  • Version B
Loading ... Loading ...

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

Become a Better Digital Marketer

Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Test Run By

SplitMetrics

Test Run For

Darby Smart

Test Run On

SplitMetrics