Difference Between Versions:
Version A – Get a FREE Quote
Version B – Book a FREE Survey
Key Performance Indicator (KPI):
Increase number of leads clicking to submit a form inquiry
Organic, direct, referral and paid — Pay Per Click (PPC) ads
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Winner: Version A, “Get A FREE QUOTE” far outperformed, increasing the number of leads clicking to submit a form inquiry by 66%.
What does this test show about crafting copy that converts?
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