Results: Which Button Copy Dramatically Increased Leads?

Which Button Copy Dramatically Increased Leads?

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Difference Between Versions:

Version A – Get a FREE Quote
Version B – Book a FREE Survey


Key Performance Indicator (KPI): 

Test Goal:

Increase number of leads clicking to submit a form inquiry

Traffic Source: 

Organic

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This week’s Featured Test is brought to you by:

Test Run By

Jaywing

Test Run For

ADT Security

Test Run On

Visual Website Optimizer (VWO)

WINNING VERSION

A

Poll Results - The Best Guesses:

Which Button Copy Dramatically Increased Leads?

  • Version A
  • Version B
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Winner: Version A, “Get A FREE QUOTE” far outperformed, increasing the number of leads clicking to submit a form inquiry by 66%.

Jaywing, a comprehensive digital agency, ran this creative copy test for their client, ADT, the security solutions provider.

Note – this helpful Analysis section is typically only available to Pro Members.

What does this test show about crafting copy that converts?
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Poll Results - The Best Guesses:

Which Button Copy Dramatically Increased Leads?

  • Version A
  • Version B
Loading ... Loading ...

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

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Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Test Run By

Jaywing

Test Run For

ADT Security

Test Run On

Visual Website Optimizer (VWO)