Results: Which Button Copy Dramatically Increased Leads?

Difference Between Versions:

Version A – Get a FREE Quote
Version B – Book a FREE Survey


Key Performance Indicator (KPI): 

Leads

Test Goal:

Increase number of leads clicking to submit a form inquiry

Traffic Source: 

Organic, direct, referral and paid — Pay Per Click (PPC) ads

Which Button Copy Dramatically Increased Leads?

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Looks like you’ve already guessed the test. Click here to see the real-life results.

This week’s Featured Test is brought to you by:

Test Run By

Jaywing

Test Run For

ADT Security

Test Run On

Visual Website Optimizer (VWO)

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Results 

Winner: Version A, “Get A FREE QUOTE” far outperformed, increasing the number of leads clicking to submit a form inquiry by 66%.

Jaywing, a comprehensive digital agency, ran this creative copy test for their client, ADT, the security solutions provider.

What does this test show about crafting copy that converts?
Click here to find out

Note – this helpful Analysis section is typically only available to Pro Members.

About the Author

Deborah O


Deborah holds a master’s of science (M.Sc.) degree with a specialization in eye tracking technology and is Google Analytics certified. She founded GuessTheTest.com to connect digital marketers interested in Conversion Rate Optimization (CRO), A/B testing, and User eXperience (UX) strategy with helpful resources and fun tests that inspire digital marketing success.

WINNING VERSION

A

Poll Results - The Best Guesses:

Which Button Copy Dramatically Increased Leads?

  • Version A
  • Version B
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About the Author

Deborah O


Deborah holds a master’s of science (M.Sc.) degree with a specialization in eye tracking technology and is Google Analytics certified. She founded GuessTheTest.com to connect digital marketers interested in Conversion Rate Optimization (CRO), A/B testing, and User eXperience (UX) strategy with helpful resources and fun tests that inspire digital marketing success.