Results: Which Button Copy Dramatically Increased Leads?

Which Button Copy Dramatically Increased Leads?

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Difference Between Versions:

Version A – Get a FREE Quote
Version B – Book a FREE Survey


Key Performance Indicator (KPI): 


Test Goal:

Increase number of leads clicking to submit a form inquiry

 

Traffic Source: 

Organic

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This week’s Featured Test is brought to you by:

Test Run By

Jaywing

Test Run For

ADT Security

Test Run On

Visual Website Optimizer (VWO)

WINNING VERSION

A

Poll Results - The Best Guesses:

Which Button Copy Dramatically Increased Leads?

  • Version A
  • Version B
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Test Details:

Jaywing, a strategic, data-driven digital agency, ran this creatively crafted copy test for the UK Branch of ADT, the popular security solutions provider.

The test goal was to see if the Call To Action (CTA) button copy influenced lead sign-up conversions.


Background:

Looking to increase residential and commercial leads, the testing team wondered if the CTA button copy would impact conversion rates. Previous User Experience (UX) testing showed customers felt a sense of reassurance when seeing the brand name, ADT, in the button text. As a result, the original CTA button used the text: “Book an ADT survey”.

However, the testing team wondered if this copy combination was indeed the best converting.

They suggested testing the effect of dropping the brand name in the CTA copy — replacing it with the word “free”.

The team also felt it would be beneficial to test if the wording “survey” or “quote” performed better.


 

Poll Results - The Best Guesses:

Which Button Copy Dramatically Increased Leads?

  • Version A
  • Version B
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