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Result: Which Button Copy Dramatically Increased Leads?
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WINNING VERSION

A

Test Details:

Jaywing, a strategic, data-driven digital agency, ran this creatively crafted copy test for the UK Branch of ADT, the popular security solutions provider.

The test goal was to see if the Call To Action (CTA) button copy influenced lead sign-up conversions.


Background:

Looking to increase residential and commercial leads, the testing team wondered if the CTA button copy would impact conversion rates. Previous User Experience (UX) testing showed customers felt a sense of reassurance when seeing the brand name, ADT, in the button text. As a result, the original CTA button used the text: “Book an ADT survey”.

However, the testing team wondered if this copy combination was indeed the best converting.

They suggested testing the effect of dropping the brand name in the CTA copy — replacing it with the word “free”.

The team also felt it would be beneficial to test if the wording “survey” or “quote” performed better.

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Poll Results - The Best Guesses:

Which Button Copy Dramatically Increased Leads?

  • Version A (61%, 130 Votes)
  • Version B (39%, 82 Votes)

Total Voters: 212

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Deborah O
Deborah O
5 years ago

How has this test inspired your next split test?

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Meet the GuessTheTest Founder
Deborah O'Malley, MS.sc.
deborah_omalley-headshot-1-776x776 Deborah is a Google Analytics certified digital marketer with a master's of science (M.Sc.) degree specialized in eye tracking technology. She founded GuessTheTest to connect digital marketers interested in Conversion Rate Optimization (CRO) and A/B testing with helpful resources and fun, gamified A/B tests that inspire and validate testing ideas.
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