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Test Details:
Jaywing, a strategic, data-driven digital agency, ran this creatively crafted copy test for the UK Branch of ADT, the popular security solutions provider.
The test goal was to see if the Call To Action (CTA) button copy influenced lead sign-up conversions.
Background:
Looking to increase residential and commercial leads, the testing team wondered if the CTA button copy would impact conversion rates. Previous User Experience (UX) testing showed customers felt a sense of reassurance when seeing the brand name, ADT, in the button text. As a result, the original CTA button used the text: “Book an ADT survey”.
However, the testing team wondered if this copy combination was indeed the best converting.
They suggested testing the effect of dropping the brand name in the CTA copy — replacing it with the word “free”.
The team also felt it would be beneficial to test if the wording “survey” or “quote” performed better.
How has this test inspired your next split test?