Which button copy worked best late in the funnel? - GuessTheTest

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Can You Guess Which Test Won?

Which button copy worked best late in the funnel?

"Order" button

Version A -

"Go to checkout" button

Version B -

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Difference Between Versions:

Version A – Call to Action (CTA) button text said "Order"
Version B – CTA button text said "Go to checkout"

Key Performance Indicator (KPI):

Completed orders

Test Goal:

Increase shoe sales and average order value

Traffic Source:

Organic, search, direct, referral, paid, social, email

Audience:

Shoppers interested in shoes

Organization:

Warsaw Sneaker Store: Fashionable shoe retailer

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