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Can You Guess Which Test Won?

Which CTA converted best? Link or button?

"Show Accessories" Link
show_accessories-linkClick here to enlarge
"Show Accessories" Button
show_accessories-buttonClick here to enlarge

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Difference Between Versions:

Version A – Blue "Show Accessories" link
Version B – Blue"Show Accessories" button

Key Performance Indicator (KPI):

Average Order Value (AOV)

Test Goal:

Increase the number of shoppers clicking the "Show Accessories" option to add accessories to their online order.

Traffic Source:

Internal site traffic

Audience:

Shoppers interested in purchasing electronic, electrical, and industrial components

Organization:

RS Component: leading online component distributor

This week’s Featured Test is brought to you by:

Test Run By and For:

rs_components-logo

Test Run On:

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