Which wording won?

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Can You Guess Which Test Won?

Which CTA won? Next step? Or Apply now?

"Next Step" CTA

citi-version_a-next_step

"Apply Now" CTA

citi-version_b-apply_now

Get access to see results

Difference Between Versions:

Version A – Credit card application Product Display Page (PDP) with the Call To Action (CTA), "Next Step"
Version B – Similar page but with the CTA, "Apply Now"

Key Performance Indicator (KPI):

Credit card applications

Test Goal:

Increase the number of users applying for a credit card

Traffic Source:

All traffic

Audience:

Direct visitors to the PDP page

Organization:

Citi: large bank and financial services provider

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