Which CTA Won? “ORDER NOW” or “SEE DETAILS”?

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Can You Guess Which Test Won?

Which CTA won? Order now? Or See details?

Shopping cart icon CTA saying "ORDER NOW"

version_a-omniconvert-order_now-cta_with_icon

Without shopping cart icon CTA saying"SEE DETAILS"

Get access to see results

Difference Between Versions:

Version A – Product listings featured an “ORDER NOW” CTA with a shopping cart icon
Version B – The CTA and cart icon were replaced with a “SEE DETAILS” button

Key Performance Indicator (KPI):

Clickthrough Rate (CTR), Revenue, Revenue Per VIsitor (RPV)

Test Goal:

Determine whether changing the CTA button format and copy would increase conversions

Traffic Source:

All mobile shoppers

Audience:

Mobile shoppers browsing Aloshop.tv’s product category pages

Organization:

Aloshop.tv: Romanian teleshopping brand and cross-channel retailer

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