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Can You Guess Which Test Won?

Which design radically increased conversions 337%?

With skimable icons
lamplight-version_a-smClick here to enlarge
With benefit-based copy
lamplight-digital-version_b-smClick here to enlarge

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Difference Between Versions:

Version A – Lead gen landing page featuring icons with skimmable text
Version B – Radically redesigned landing page focussed on benefit-based copy

Key Performance Indicator (KPI):

Leads

Test Goal:

Increase CTR and submissions of lead gen form

Traffic Source:

Organic, direct, search, referral, paid, and social

Audience:

Local Florida residents interested in softwater treatment options

Organization:

EcoWater of North Flordia: bricks and mortar software retailer

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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