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Can You Guess Which Test Won?

Which email newsletter campaign significantly impacted conversion rates?

With obvious unsubscribe section
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Without obvious unsubscribe section
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Difference Between Versions:

Version AEmail newsletter send with obvious unsubscribe section placed in the top header, below-the-fold content, and bottom footer
Version BExact same email newsletter send but without the obvious unsubscribe section. The unsubscribe option was placed only in the bottom footer

Key Performance Indicator (KPI):

Open rates, clicks per unique opens, and unsubscribe rates

Test Goal:

Determine if a prominent unsubscribe section impacts email newsletter conversion rates

Traffic Source:

Existing email subscriber list


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