With or without the prominent unsubscribe section?

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Can You Guess Which Test Won?

Which email newsletter campaign significantly impacted conversion rates?

With obvious unsubscribe section

gtt-unsubscribe_test-version_a-with_obvious_unsubscribe-sm

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Without obvious unsubscribe section

gtt-unsubscribe_test-version_b-without_obvious_unsubscribe-sm

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Difference Between Versions:

Version A – Email newsletter send with obvious unsubscribe section placed in the top header, below-the-fold content, and bottom footer
Version B – Exact same email newsletter send but without the obvious unsubscribe section. The unsubscribe option was placed only in the bottom footer

Key Performance Indicator (KPI):

Open rates, clicks per unique opens, and unsubscribe rates

Test Goal:

Determine if a prominent unsubscribe section impacts email newsletter conversion rates

Traffic Source:

Existing email subscriber list

Audience:

Thousands of digital marketers from around world interested in A/B testing, experimentation, and optimization

Organization:

GuessTheTest: the go-to resource for objective, inspiring A/B test case studies

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