guess_the_test-white-green
Member Login
guess_the_test-white-green
Menu
Can You Guess Which Test Won?

Which email newsletter campaign significantly impacted conversion rates?

With obvious unsubscribe section
Click here to enlarge
Without obvious unsubscribe section
Click here to enlarge

Loading ... Loading ...

Difference Between Versions:

Version AEmail newsletter send with obvious unsubscribe section placed in the top header, below-the-fold content, and bottom footer
Version BExact same email newsletter send but without the obvious unsubscribe section. The unsubscribe option was placed only in the bottom footer

Key Performance Indicator (KPI):

Open rates, clicks per unique opens, and unsubscribe rates

Test Goal:

Determine if a prominent unsubscribe section impacts email newsletter conversion rates

Traffic Source:

Existing email subscriber list

Audience:

Thousands of digital marketers from around world interested in A/B testing, experimentation, and optimization

Organization:

GuessTheTest: the go-to resource for objective, inspiring A/B test case studies

This week’s Featured Test is brought to you by:

Test Run By and For:

guess_the_test-logo-final

Test Run On:

mailchimp-logo
eyechevron-downarrow-circle-upmagnifiercrossmenu-circlecross-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram