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Can You Guess Which Test Won?

Which Email Subject Line Converted Best?

"Give Your Career a Little Love"
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"Your online match is here:"
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Difference Between Versions:

Version A: Conversational subject line - “Give Your Career a Little Love” Version B: Transactional subject line - “Your online match is here:”

Key Performance Indicator (KPI):

Open rate, click to open rate, unsubscribe rate

Test Goal:

Increase the number of people opening and clicking email

Traffic Source:

All: direct, search, referral, organic, paid, affiliate, email list, and social



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