WINNING VERSION
B
Poll Results - The Best Guesses:
Which Email Subject Line Converted Best?
- Version A
- Version B
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Western Governors University (WGU) an American online educational institution, conducted this smart subject line test in-house for Valentines Day.
Background:
Wanting to know what would get readers opening the email, the testing team drafted four email subject lines — each with a slightly different twist.
The first two subject lines were conversational in nature. They stated:
- “Give Your Career a Little Love”
- “Show Your Career a Little Love”
These “feel good” subject lines were formatted in Title Case. They only difference between them was one started with the verb “give.” The other started with the verb “show.”
The next two subject lines took a more transactional, or business-like approach. They stated:
- “Your online match is here”
- “Your online match is here:”
These more matter-of-fact subject lines were formatted in Sentence case. The only difference between them was that one version ended with a colon.
Pondering the power of punctuation, the team wondered if adding a colon would impact results.
Poll Results - The Best Guesses:
Which Email Subject Line Converted Best?
- Version A
- Version B
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