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Can You Guess Which Test Won?

Which email subject line increased open rates?

Extra minutes to call home on Ramadan!
telephone_pakistan-extra_minutes_to_call_home_on_ramadan-version_a-smClick here to enlarge
Your Ramadan Bonus is here?
telephone_pakistan-your_ramadan_bonus_is_here-version_b-smClick here to enlarge

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Difference Between Versions:

Version A – Email campaign enticing callers to purchase phone credit by offering “Extra minutes to call home on Ramadan!”
Version B – Exact same email campaign, but instead the subject line offer stated, “Your Ramadan Bonus is here!”

Key Performance Indicator (KPI):

Email open rates

Test Goal:

Increase email open rates and calling card credit purchases

Traffic Source:

Existing email list of subscribers


Users interested in purchasing calling cards to phone family, friends, and loved ones

Organization: Calling and phone card company

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