Results: Which email subject line won?

Warren, Save 85-90% Compared To Other Marketing Conferences

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Warren, Get Your A/B Testing Summit All-Access Pass

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Which email subject line won?

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Difference Between Versions:

Version A – <Name>, Save 85-90% Compared To Other Marketing Conferences
Version B – <Name>, Get Your A/B Testing Summit All-Access Pass


Key Performance Indicator (KPI): 

Email open rate


Test Goal:

Increase the number of people opening the email and purchasing all All-Access Passes

 

Traffic Source:

Existing email list of registrants who had signed up for the A/B Testing Summit

 

Audience: 

Digital marketers interested in A/B testing and optimization

 

Organization: 

A/B Testing Summit - Online virtual event to help digital marketers

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A/B Testing Summit

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WINNING VERSION

B

Poll Results - The Best Guesses:

Which email subject line won?

  • Version A
  • Version B
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Test Details & Background:

The A/B Testing Summit is an online virtual event that helps marketers optimize their digital experiences and grow revenue. At this year’s 2019 Summit, over 30 optimization experts shared their knowledge, during a jam-packed three-day online event.

When the Summit finished, the recorded talks were put behind a paywall. An All-Access Pass was made available, providing complete access to all the talks, plus over 70 audio and video recording from experts like Tim Ash, Flint McGlaughlin, and Brian Massey.

To announce pass availability, the Summit testing team crafted an email and decided to test which email subject line would convert best.

Previous testing revealed personalizing the subject line, with the registrant’s first name, was most effective at increasing email open rates.

So, personalization was incorporated into this test. However, the team was uncertain which subject line approach would outperform: one that emphasized savings – or gave a direct, clear Call To Action (CTA).

The audience – digital marketers interested in A/B Testing and optimization – had already received several emails about the Summit event. So, this email needed to catch attention, and offer benefit.


 

 

Poll Results - The Best Guesses:

Which email subject line won?

  • Version A
  • Version B
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5
COMMENTS: Tell Us Your Thoughts.

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WarrenCliff SaundersDeborah Ovladmocanu Recent comment authors
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vladmocanu
Member
vladmocanu

This is really an interesting test. I’ll have to go and read more about multi-armed bandit test as it is the first time I hear this concept.
Thanks for sharing!

Cliff Saunders
Guest

I chose A.

I don’t recall a conscious reason.

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